OUR PROCESS

While every project is different, we follow a similar process through the life of every project. Want to know more about what it's like to work with us? Learn more about our process below, and contact us to get started today.

 

01. RESEARCH + DISCOVERY

Each and every project begins with a period of discovery. Here, we focus on learning as much we can about your business and your goals. What sets you apart? Who are your customers? What words do you would want them use when they describe your brand? What challenges and opportunities have you identified? We believe in asking good questions, because we believe that truly understanding you and your business is necessary for us to become strategic design partners. Once we have a firm grasp of what you're all about, we prepare a proposal and lay out a plan.

 

02. DESIGN DEVELOPMENT

During the design development phase, we craft a look and feel around your brand, beginning with your logo. We cast a wide net, exploring fonts, colors and imagery, then refine. Throughout the design process, we keep your brand attributes front of mind so that whatever we create feels authentic to you and your brand. We frequently come up with dozens of designs and concepts before narrowing them down and presenting our top three design recommendations.

 

03. REFINEMENT

Once a design direction has been selected, we begin the refinement phase. Here, we listen to your feedback, revising and refining the design until you're 100% satisfied. If we've truly understood your brand, these revisions are typically minor.

 

04. ACTIVATION

This is where the rubber hits the road. During the activation phase, we take the visual language we've developed for your brand and apply it to all of the consumer touch points: your website, We create brands that scale, equipping your team with a set of tools that they can move forward with.